Everette Collection is a large project I worked on as Creative Director at Dirigo Design & Development. It was a full branding exercise as well as a full design system for their website. The website was one of my biggest and most thorough UX design projects and including figuring out technical hurdles (and formulas) like with full-page responsive search results with varied image proportions.
For the magazine Maine Cannabis Chronicle, I worked with Weedhouse to art direct, design, layout, and copyedit the Her Highness quarterly column that appears in the magazine.
6 “Ghost Kitchen” brands under one, the first of its kind in Maine. Work includes 7 logos total, menu, style sheets, and a website that delivers to users a cohesive ordering experience. Ghost: Karen's Kitchens
Nosh, located on the corner of Oak Street and Congress Street, recently had their menus redesigned as well as a complete website redesign. For the menus: They have three separate pieces, the food menu, the drinks menu and the specials menu. To differentiate the menus when folded together I chose to use varied folding and bright color bars to create a tabbed look. The food menu is a tri-fold, the drinks menu gets placed inside with the specials menu, both of which have different widths to help create that tabbed look. The specials menu is the only one that changes, so I had to create a solution that would allow a new menu to be printed easily every day but still conform to the style created by the permanent menus. For the specials menu I created a stationary of which to use a pre-designed template for. Only the color bar and cropping were done in bulk leaving a blank area for the ever-changing menu to be printed on daily. I created a template in Word format that would be easy for the manager of Nosh to use, keeping the formatting and printing in exactly the right area.
Print advertising for Maine Spirits. The first one is a monthly ad series to appear on the back cover of Dispatch magazine which will feature a different cocktail offering from a new bartender each month. The second print ad is a two-page spread that will appear in Downeast magazine each month. It will feature cocktails from the beloved Portland favorite, bartender John Myers.
I went to a couple of these family feast events, one at Nosh then one hosted at Grace. Thomas Pisha-Duffly's Family Feast is a large format, communal dining pop-up event and really one of the only pop-up events I have gone to where I left overstuffed and overjoyed. A little later, Thomas came to me for illustration and design work. The idea was 70s rock poster, art nouveau, psychedelic and organic. My homage to Stanley Mouse's homage to Alphonse Mucha.
More Family Feast coverage from Eater and Knack Factory
Slab Sicilian Streetfood is another Jay Loring (of Nosh) restaurant opened with Stephen Lanzalotta (of Micucci sicilian slab fame) and rated one of the most anticipated openings of Spring 2014 in the country. I designed the logo, starting menu and full menu, as well as entrance window and door signage, bakery window and labels for all their takeout packaging. I also made their logo into a large (and small) stamp to apply their logo anywhere and give their takeout packaging an authentic effortless look.
The menu presented a challenge because like a lot of places with amazing beer offerings, Emily Kingsbury, the beer goddess of Slab, wanted the ability to change the menu daily AND have those offerings on the menu. I set her up with a word doc template designed and styled after the style of the menu, so that she will be able to print the drinks on the back of the menu.
I should mention that this place will be amazing and if you don't make it your goal in life to have the luna bread you are a bad person.
Press:
Alex Steed interviews in Shift Drinks: Jason Loring of Nosh and Slab.
Eater Maine: Menu Porn:Yes, Slab Opened Yesterday; See Menu Here
Portland Press Herald: Fired Portland pizza maestro slices new plan
Eater Maine: Behind The Scenes Photos of Slab