Digihaler: an Early-to-Market Smart Inhaler Device & App
Learn more about my work as a UX/UI Product Design Lead at Teva Pharmaceuticals.
Being both “left brain” and “right brain” thinker enables me to be a creative problem-solver, using both my analytical side as well as my creative and imaginative side. My artistic pursuits have a design engineering quality to them, oftentimes requiring mechanical or electrical work.
Independent Work 2020-2021
Formed partnerships with creatives and marketers, and developed relationships with clients in specific industries, namely the healthcare, cannabis, and blockchain industries, working on several large UX projects concurrently over the span of a few months. Focused on Cannabis compliance to be at the forefront of brand, UX and website design in the newly-formed Cannabis industry. Provided full branding projects for many cannabis growers and retail clients, becoming familiar with Maine Office of Marijuana Policy brand and packaging standards, designing websites and integrations with retail POS systems, e-commerce solutions, and online menus and aggregators. With experience and ability to research effectively placed this work ahead of other designers in the field, and on top of strict regulations. Helped restaurant clients pivot to online and takeout ordering, generating QR codes for on-site menu ordering, and helped in their development within the industry itself on a local level.
Blockchain Investment App
Anomaly Organics
Visual Branding Design and branding guidebook.
Golden Road Extracts
Visual Branding Design and branding guidebook.
Slab Sicilian Streetfood is another Jay Loring (of Nosh) restaurant opened with Stephen Lanzalotta (of Micucci sicilian slab fame) and rated one of the most anticipated openings of Spring 2014 in the country. I designed the logo, starting menu and full menu, as well as entrance window and door signage, bakery window and labels for all their takeout packaging. I also made their logo into a large (and small) stamp to apply their logo anywhere and give their takeout packaging an authentic effortless look.
The menu presented a challenge because like a lot of places with amazing beer offerings, Emily Kingsbury, the beer goddess of Slab, wanted the ability to change the menu daily AND have those offerings on the menu. I set her up with a word doc template designed and styled after the style of the menu, so that she will be able to print the drinks on the back of the menu.
I should mention that this place will be amazing and if you don't make it your goal in life to have the luna bread you are a bad person.
Press:
Alex Steed interviews in Shift Drinks: Jason Loring of Nosh and Slab.
Eater Maine: Menu Porn:Yes, Slab Opened Yesterday; See Menu Here
Portland Press Herald: Fired Portland pizza maestro slices new plan
Eater Maine: Behind The Scenes Photos of Slab
Nosh, located on the corner of Oak Street and Congress Street, recently had their menus redesigned as well as a complete website redesign. For the menus: They have three separate pieces, the food menu, the drinks menu and the specials menu. To differentiate the menus when folded together I chose to use varied folding and bright color bars to create a tabbed look. The food menu is a tri-fold, the drinks menu gets placed inside with the specials menu, both of which have different widths to help create that tabbed look. The specials menu is the only one that changes, so I had to create a solution that would allow a new menu to be printed easily every day but still conform to the style created by the permanent menus. For the specials menu I created a stationary of which to use a pre-designed template for. Only the color bar and cropping were done in bulk leaving a blank area for the ever-changing menu to be printed on daily. I created a template in Word format that would be easy for the manager of Nosh to use, keeping the formatting and printing in exactly the right area.
Pharmaceutical Sales Tablet App
High Pines Cannabis
Visual Branding Design and branding guidebook.
Flavors Fine Cannabis
Visual Branding Design and branding guidebook.
Maine Cannabis Chronicle
Media Kit Design for print magazine.
6 “Ghost Kitchen” brands under one, the first of its kind in Maine. Work includes 7 logos total, menu, style sheets, and a website that delivers to users a cohesive ordering experience. Ghost: Karen's Kitchens
An app, made for you (if you are a child learning shapes and colors!). Designed the graphics, logo, user flow, user experience. The best part about this, is that you can record your own voice, your kids voice, any voice, and save profiles, so that your child can learn using the voices she recognizes!
Concept and development done by Justin Colangelo, extensive testing done by Ava Colangelo and family.
UX Design Director 2020-2021
Kenzai, Portland
Made design changes and improvements to app and website experience, starting with the marketing funnel, and membership signup, and streamlining the in-app user experience from onboarding to using features like interacting with a community and in-app support, updating a profile, and following interactive workout routines. Independent investigation found the website performance to lag, in which the website architecture, CMS, and file formats were overhauled and optimized, speeding up the performance of the site which had been a pain point for customers previously, now became a smooth experience that customers commented on. Researched, designed, scheduled, and implemented google ad and Facebook ad campaigns, art-directing and producing videos and animations for advertising on social media.
UX & Design Director 2010-2020
Dirigo Design & Development, Portland
Designed top-to-bottom, working with stakeholders, clients, marketers, and developers to see vision through. Supported graphic design, ux design, ui design, illustration, animation, and responsive design. Mastered modular design during its infancy, using techniques not widely known at the time (ie: image search using a formula designed to present results of varying image sizes in a uniform and symmetrical way, using a work-around to create endless scroll, presenting dynamically-created layouts based on browser size before breakpoints were a thing). Created user-centered design visuals and concepts and strategies, trusting experience and honed intuition making cutting-edge and innovative solutions, balanced with time-tested methods trusted by design veterans. Created user experiences and visual brands with personality, working with clients to deliver a product they could be proud of that moves their business forward and makes their customers happy.
Everett Collection Advanced Search Demo
View videos of the high fidelity website prototype design and the advanced search demonstration.
Everette Collection is a large project I worked on as Creative Director at Dirigo Design & Development. It was a full branding exercise as well as a full design system for their website. The website was one of my biggest and most thorough UX design projects and including figuring out technical hurdles (and formulas) like with full-page responsive search results with varied image proportions.
Mount Snow resort in Vermont is the fun mountain in your backyard. The main thing they wanted from their website is it has to be different.
I whittled the navigation down to three action points: Explore, Plan, or Book/Buy. The deals are front and center (front and to the left a little actually) in bold red, the sought-after mountain report placed right under (but also easily accessed in the utility navigation at the top) and the subtle movement of the photos and updates guides the user the rest of the way.
Fully responsive and fully awesome.
Creative direction by Jessie Lacey at Dirigo Design & Development.
Great Books Summer Program is basically summer camp for smart kids! Parents (as well as educators and students) can read about the various programs, the prestigious settings, the well-regarded guest speakers, and enroll their kid.
The website (like all websites I design from 2012-onward) is responsive. It is designed to be easy to navigate for the various types of users, as well as easy to update.
Designed by Jessie Lacey, Creative Director at Dirigo Design & Development.
Eventective is a website dedicated to event planning. Weddings is the big money-maker, so I chose colors based on the wedding planning demographic (hip, modern, chic) and a general open and clean feel.
Iconography, fonts, UI, and the main Call To Action area were conceptualized and designed by me as Creative Director for Dirigo Design & Development in Portland, Maine.
Muzzy is a children's language course developed by Early Advantage consisting of fun video games and movies.
Since their product is aimed at children, their marketing demographic are parents. So the website needed to be fun and playful, yet convey professionalism and security. After all, parents are not going to use their credit card on a website they do not trust for a product they are not sure of.
The Early Advantage website creative direction and design is done by Jessie Lacey as Creative Director at Dirigo Design & Development in Portland, Maine.
Androscoggin Bank had recently refreshed their branding. With that branding refresh, they felt they needed to take their website to the next level.
They needed a website that gave their customers a better online experience. The website needed to be responsive, fast and with thoughtful UI, while conveying the companies rich Maine roots and community trust.
Androscoggin Bank was developed through Dirigo Design & Development in Portland, Maine, where I work as Creative Director.
Health Info Net is a growing medical information and records company. Highly technical, professional and trusted with the sensitive information that medical records require. Thus, their website needed to convey just that: trust. For healthcare providers and patients alike, usability was a top priority in this design.
Creative direction and design by Jessie Lacey at Dirigo Design & Development.
Saxon Dungeon Furniture, a high-end sex furniture company out of New England, came to Dirigo Design & Development for our services. While they are smaller than our usual we took them on to do a project that was far from the norm, creatively and in scope. As creative director, I teamed up with Bri Garret who is an amazing developer, and we conceptualized, designed and developed the website, from beginning to end.